Produkt zum Begriff Data-Analytics-In-Power:
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Web and Network Data Science: Modeling Techniques in Predictive Analytics
Master modern web and network data modeling: both theory and applications. In Web and Network Data Science, a top faculty member of Northwestern University’s prestigious analytics program presents the first fully-integrated treatment of both the business and academic elements of web and network modeling for predictive analytics. Some books in this field focus either entirely on business issues (e.g., Google Analytics and SEO); others are strictly academic (covering topics such as sociology, complexity theory, ecology, applied physics, and economics). This text gives today's managers and students what they really need: integrated coverage of concepts, principles, and theory in the context of real-world applications. Building on his pioneering Web Analytics course at Northwestern University, Thomas W. Miller covers usability testing, Web site performance, usage analysis, social media platforms, search engine optimization (SEO), and many other topics. He balances this practical coverage with accessible and up-to-date introductions to both social network analysis and network science, demonstrating how these disciplines can be used to solve real business problems.
Preis: 36.37 € | Versand*: 0 € -
Getting Started with Data Science: Making Sense of Data with Analytics
Master Data Analytics Hands-On by Solving Fascinating Problems You’ll Actually Enjoy!Harvard Business Review recently called data science “The Sexiest Job of the 21st Century.” It’s not just sexy: For millions of managers, analysts, and students who need to solve real business problems, it’s indispensable. Unfortunately, there’s been nothing easy about learning data science–until now.Getting Started with Data Science takes its inspiration from worldwide best-sellers like Freakonomics and Malcolm Gladwell’s Outliers: It teaches through a powerful narrative packed with unforgettable stories.Murtaza Haider offers informative, jargon-free coverage of basic theory and technique, backed with plenty of vivid examples and hands-on practice opportunities. Everything’s software and platform agnostic, so you can learn data science whether you work with R, Stata, SPSS, or SAS. Best of all, Haider teaches a crucial skillset most data science books ignore: how to tell powerful stories using graphics and tables. Every chapter is built around real research challenges, so you’ll always know why you’re doing what you’re doing.You’ll master data science by answering fascinating questions, such as:• Are religious individuals more or less likely to have extramarital affairs?• Do attractive professors get better teaching evaluations?• Does the higher price of cigarettes deter smoking?• What determines housing prices more: lot size or the number of bedrooms?• How do teenagers and older people differ in the way they use social media?• Who is more likely to use online dating services?• Why do some purchase iPhones and others Blackberry devices?• Does the presence of children influence a family’s spending on alcohol?For each problem, you’ll walk through defining your question and the answers you’ll need; exploring howothers have approached similar challenges; selecting your data and methods; generating your statistics;organizing your report; and telling your story. Throughout, the focus is squarely on what matters most:transforming data into insights that are clear, accurate, and can be acted upon.
Preis: 18.18 € | Versand*: 0 € -
Predictive Analytics: Data Mining, Machine Learning and Data Science for Practitioners
Use Predictive Analytics to Uncover Hidden Patterns and Correlations and Improve Decision-MakingUsing predictive analytics techniques, decision-makers can uncover hidden patterns and correlations in their data and leverage these insights to improve many key business decisions. In this thoroughly updated guide, Dr. Dursun Delen illuminates state-of-the-art best practices for predictive analytics for both business professionals and students. Delen's holistic approach covers key data mining processes and methods, relevant data management techniques, tools and metrics, advanced text and web mining, big data integration, and much more. Balancing theory and practice, Delen presents intuitive conceptual illustrations, realistic example problems, and real-world case studiesincluding lessons from failed projects. It's all designed to help you gain a practical understanding you can apply for profit.* Leverage knowledge extracted via data mining to make smarter decisions* Use standardized processes and workflows to make more trustworthy predictions* Predict discrete outcomes (via classification), numeric values (via regression), and changes over time (via time-series forecasting)* Understand predictive algorithms drawn from traditional statistics and advanced machine learning* Discover cutting-edge techniques, and explore advanced applications ranging from sentiment analysis to fraud detection
Preis: 37.44 € | Versand*: 0 € -
Visual Analytics Fundamentals: Creating Compelling Data Narratives with Tableau
Master the Fundamentals of Modern Visual Analytics--and Craft Compelling Visual Narratives in Tableau! Do you need to persuade or inform people? Do you have data? Then you need to master visual analytics and visual storytelling. Today, the #1 tool for telling visual stories with data is Tableau, and demand for Tableau skills is soaring. In Visual Analytics Fundamentals, renowned visual storyteller and analytics professor Lindy Ryan introduces all the fundamental visual analytics knowledge, cognitive and perceptual concepts, and hands-on Tableau techniques you'll need. Ryan puts core analytics and visual concepts upfront, so you'll always know exactly what you're trying to accomplish and can apply this knowledge with any tool. Building on this foundation, she presents classroom-proven guided exercises for translating ideas into reality with Tableau 2022. You'll learn how to organize data and structure analysis with stories in mind, embrace exploration and visual discovery, and articulate your findings with rich data, well-curated visualizations, and skillfully crafted narrative frameworks. Ryan's insider tips take you far beyond the basics--and you'll rely on her expert checklists for years to come. Communicate more powerfully by applying scientific knowledge of the human brain Get started with the Tableau platform and Tableau Desktop 2022 Connect data and quickly prepare it for analysis Ask questions that help you keep data firmly in context Choose the right charts, graphs, and maps for each project--and avoid the wrong ones Craft storyboards that reflect your message and audience Direct attention to what matters most Build data dashboards that guide people towards meaningful outcomes Master advanced visualizations, including timelines, Likert scales, and lollipop charts This book has only one prerequisite: your desire to communicate insights from data in ways that are memorable and actionable. It's for executives and professionals sharing important results, students writing reports or presentations, teachers cultivating data literacy, journalists making sense of complex trends. . . . practically everyone! Don't even have Tableau? Download your free trial of Tableau Desktop and let's get started!
Preis: 38.51 € | Versand*: 0 €
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Was versteht man unter Analytics?
Was versteht man unter Analytics? Analytics bezieht sich auf die systematische Analyse von Daten, um Erkenntnisse und Muster zu gewinnen. Es umfasst die Verwendung von statistischen Methoden, Algorithmen und Software, um Daten zu interpretieren und Schlussfolgerungen zu ziehen. Unternehmen nutzen Analytics, um Geschäftsentscheidungen zu treffen, Trends zu identifizieren und die Leistung zu optimieren. Es kann in verschiedenen Bereichen wie Marketing, Finanzen, Gesundheitswesen und Sport eingesetzt werden, um fundierte Entscheidungen zu treffen und Wettbewerbsvorteile zu erlangen.
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Wie richte ich Google Analytics ein?
Um Google Analytics einzurichten, musst du zuerst ein Konto erstellen und deine Website registrieren. Anschließend erhältst du einen Tracking-Code, den du in den Header deiner Website einfügen musst. Dadurch kann Google Analytics Daten über Besucher und ihr Verhalten auf deiner Website sammeln. Du kannst dann Berichte über Traffic, Conversions und andere wichtige Kennzahlen einsehen, um das Nutzerverhalten besser zu verstehen und deine Website zu optimieren. Es ist wichtig, die Datenschutzbestimmungen zu beachten und sicherzustellen, dass du die Einwilligung der Nutzer zur Verwendung von Google Analytics einholst.
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Was ist die Frage zur Auswertung in Google Analytics?
Die Frage zur Auswertung in Google Analytics könnte sein, wie man die Daten in Google Analytics interpretiert und analysiert, um Erkenntnisse über die Leistung einer Website oder einer Marketingkampagne zu gewinnen. Es könnte auch darum gehen, welche Metriken und Berichte in Google Analytics am relevantesten sind und wie man diese Informationen nutzen kann, um Entscheidungen zur Optimierung der Website oder des Marketings zu treffen.
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Wie können Analytics-Tools genutzt werden, um Daten in verwertbare Erkenntnisse und Handlungen umzuwandeln? Wie können Unternehmen von Analytics profitieren, um ihr Geschäftswachstum zu fördern?
Analytics-Tools können genutzt werden, um große Datenmengen zu analysieren und Muster zu identifizieren, die zu Erkenntnissen führen. Diese Erkenntnisse können dann in konkrete Handlungen umgesetzt werden, um Geschäftsprozesse zu optimieren und Wettbewerbsvorteile zu erlangen. Unternehmen können von Analytics profitieren, indem sie datengesteuerte Entscheidungen treffen, Kundenbedürfnisse besser verstehen und personalisierte Angebote entwickeln, um ihr Geschäftswachstum zu fördern.
Ähnliche Suchbegriffe für Data-Analytics-In-Power:
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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
Distill Maximum Value from Your Digital Data! Do It Now!Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem“Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.” —Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data
Preis: 29.95 € | Versand*: 0 € -
Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python
Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.
Preis: 48.14 € | Versand*: 0 € -
Business Intelligence, Analytics, Data Science, and AI, Global Edition
Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' experiences employing such applications. Ample hands-on practice is provided, can be completed with a range of software, and will help you use analytics as a future manager. The 5th Edition integrates the fully updated content of Analytics, Data Science, and Artificial Intelligence, 11/e and Business Intelligence, Analytics, and Data Science, 4/e into one textbook, strengthened by 4 new chapters that will equip you for today's analytics and AI tech, such as ChatGPT. Examples explore analytics in sports, gaming, agriculture and data for good.
Preis: 81.32 € | Versand*: 0 € -
Data Analytics for IT Networks: Developing Innovative Use Cases
Use data analytics to drive innovation and value throughout your network infrastructureNetwork and IT professionals capture immense amounts of data from their networks. Buried in this data are multiple opportunities to solve and avoid problems, strengthen security, and improve network performance. To achieve these goals, IT networking experts need a solid understanding of data science, and data scientists need a firm grasp of modern networking concepts. Data Analytics for IT Networks fills these knowledge gaps, allowing both groups to drive unprecedented value from telemetry, event analytics, network infrastructure metadata, and other network data sources. Drawing on his pioneering experience applying data science to large-scale Cisco networks, John Garrett introduces the specific data science methodologies and algorithms network and IT professionals need, and helps data scientists understand contemporary network technologies, applications, and data sources.After establishing this shared understanding, Garrett shows how to uncover innovative use cases that integrate data science algorithms with network data. He concludes with several hands-on, Python-based case studies reflecting Cisco Customer Experience (CX) engineers’ supporting its largest customers. These are designed to serve as templates for developing custom solutions ranging from advanced troubleshooting to service assurance.Understand the data analytics landscape and its opportunities in Networking See how elements of an analytics solution come together in the practical use casesExplore and access network data sources, and choose the right data for your problemInnovate more successfully by understanding mental models and cognitive biasesWalk through common analytics use cases from many industries, and adapt them to your environmentUncover new data science use cases for optimizing large networksMaster proven algorithms, models, and methodologies for solving network problemsAdapt use cases built with traditional statistical methodsUse data science to improve network infrastructure analysisAnalyze control and data planes with greater sophisticationFully leverage your existing Cisco tools to collect, analyze, and visualize data
Preis: 43.86 € | Versand*: 0 €
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Wie können Predictive-Analytics-Modelle dabei helfen, zukünftige Ereignisse und Trends vorherzusagen?
Predictive-Analytics-Modelle analysieren historische Daten, um Muster und Zusammenhänge zu identifizieren. Anhand dieser Erkenntnisse können sie zukünftige Entwicklungen prognostizieren. Durch kontinuierliches Lernen und Anpassen können die Modelle immer präzisere Vorhersagen treffen.
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Wie können Unternehmen mithilfe von Predictive Analytics ihre zukünftigen Umsätze vorhersagen und optimieren?
Unternehmen können mithilfe von Predictive Analytics historische Daten analysieren, um Muster und Trends zu identifizieren. Anhand dieser Erkenntnisse können sie Prognosen für zukünftige Umsätze erstellen. Durch die Optimierung von Marketingstrategien und Vertriebsprozessen können Unternehmen ihre Umsätze steigern und ihr Geschäftswachstum fördern.
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Wie kann Analytics-Software dazu beitragen, Geschäftsentscheidungen zu verbessern und den Unternehmenserfolg zu steigern?
Analytics-Software kann Daten aus verschiedenen Quellen sammeln, analysieren und visualisieren, um fundierte Entscheidungen zu ermöglichen. Durch die Identifizierung von Trends, Mustern und Schlüsselkennzahlen können Unternehmen ihre Leistung optimieren und Wettbewerbsvorteile erlangen. Die Nutzung von Analytics-Software kann zu effizienteren Prozessen, besserer Kundenbindung und letztendlich zu einem höheren Unternehmenserfolg führen.
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Wie können Unternehmen mithilfe von Analytics ihre Daten analysieren, um fundierte Geschäftsentscheidungen zu treffen?
Unternehmen können mithilfe von Analytics Tools wie Business Intelligence Software oder Data Mining Techniken ihre Daten analysieren. Durch die Auswertung von Daten können Unternehmen Trends, Muster und Zusammenhänge erkennen, die ihnen helfen, fundierte Geschäftsentscheidungen zu treffen. Die Nutzung von Analytics ermöglicht es Unternehmen, ihre Performance zu verbessern, Kosten zu senken und Wettbewerbsvorteile zu erlangen.
* Alle Preise verstehen sich inklusive der gesetzlichen Mehrwertsteuer und ggf. zuzüglich Versandkosten. Die Angebotsinformationen basieren auf den Angaben des jeweiligen Shops und werden über automatisierte Prozesse aktualisiert. Eine Aktualisierung in Echtzeit findet nicht statt, so dass es im Einzelfall zu Abweichungen kommen kann.